Expand recognition by turning the mascot into a three-dimensional form! Differentiate with eye-catching novelties!
The challenges of expanding recognition in the "Yuru-Chara Sengoku Era"! About promotional strategies using novelty goods.
"Yuru-chara" are often utilized as local characters, and their relaxed appearance helps to increase recognition and popularity, which is believed to have a significant economic impact on the region. However, it may be somewhat difficult to differentiate from the novelty goods and character merchandise that are already being produced everywhere. In this blog, we will discuss the challenges of expanding recognition in the "Yuru-chara Warring States Period," the promotional strategies using novelty goods, and what "character differentiation" means in making "yuru-chara" stand out. *For more details about the blog, please refer to the related links. Feel free to contact us for more information.*
- Company：ワッカデザイン
- Price：Other
